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How Product Designs Evolve
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7. Directional Innovation
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6.12 How to Design Disruption
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7.1 Natural Selection in Technological Evolution
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7.1 Natural Selection in Technological Evolution
7.2 Directional Selection in Nature
7.3 Incremental, Directional, and Disruptive Innovations
7.4 The Importance of Directional Innovations
7.5 From Disruptive to Directional Innovation
7.6 Historical Trend in Aircraft Fuel Efficiency
7.7 Directional Innovation in Commercial Aircraft
7.8 Directional Innovation in Smartphones